Send More, Spend Less… AND Raise ROI

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4 Ways Brands Can Save On Postage in 2022

Smart brands that use the response rate champion to drive engagements and grow conversions know direct mail’s 5%-9% response rate* is higher than all digital channels combined. What many of them don’t know are all the ways they can boost ROI by saving on postage. 

 

In this eBook, we will explore how you can save costs and increase effectiveness:

  • What are the strategies that can benefit any direct marketing mailing?     

  • When does the USPS encourage marketers to spend less?                         

  • Why aren't most brands better employing first-party data?                       

  • How can you automate production to save time and money?     

    •  

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*ANA-DMA 2018 Response Rate Report