In this on-demand webinar, SG360° and ddk marketing discuss how to profitably incorporate direct mail testing into your direct marketing campaigns.  

We will guide you through:  

  • ​​​How to create simple tests that maximize overall campaign profitability
  • Real life examples of direct mail successes and failures, and the reasons for those outcomes
  • Common pitfalls
  • What and how to measure to use your testing as a learning tool
  • How to weave in regular testing with ease, so you are always maximizing profitability

Your speakers

Melanie De Caprio,
Director of Marketing
SG360°

Luke Heffron

Luke Heffron, 
VP Strategic Business Development 
ddk marketing