In this on-demand webinar, SG360° and ddk marketing discuss how to profitably incorporate direct mail testing into your direct marketing campaigns.  

We will guide you through:  

  • ​​​How to create simple tests that maximize overall campaign profitability
  • Real life examples of direct mail successes and failures, and the reasons for those outcomes
  • Common pitfalls
  • What and how to measure to use your testing as a learning tool
  • How to weave in regular testing with ease, so you are always maximizing profitability

Your speakers

Melanie De Caprio,
Director of Marketing

Luke Heffron

Luke Heffron, 
VP Strategic Business Development 
ddk marketing