Thursday, January 7th, 2021 at 2PM Eastern | 1PM Central | 11AM Pacific

Join SG360° and ddk marketing as we discuss how to profitably incorporate direct mail testing into your direct marketing campaigns.  

Who should attend  

Anyone using direct mail and not already testing, as well as marketers not currently employing direct mail in their programs.  

Marketers--new to direct mail or seasoned pros--across almost all industries, should be weaving direct mail tests into other channels in their marketing mix. If they aren’t, they are leaving profit on the table.    

We will guide you through:  

  • ​​​How to create simple tests that maximize overall campaign profitability
  • Real life examples of direct mail successes and failures, and the reasons for those outcomes
  • Common pitfalls
  • What and how to measure to use your testing as a learning tool
  • How to weave in regular testing with ease, so you are always maximizing profitability

Your speakers

Melanie De Caprio,
Director of Marketing

Luke Heffron

Luke Heffron, 
VP Strategic Business Development 
ddk marketing