The freshest direct mail research is now available from SG360°. Get the insights you need to strengthen your direct marketing performance and increase your ROI.
44 pages loaded with data and details you can use to fortify your end-of-year campaigns and formulate your 2024 strategies.
The research takes a deep dive into marketers’ chosen channels, their direct mail response rates, and which tactics pose a red flag.
Consumers reveal how they engage with direct mail, what actions they take across generations, and what improvements they’d like to see.